Meta Business Account Setup

Co-Founder / Marketing Specialist

Create a Facebook Page and connect an Instagram account inside Meta Business Suite so you can run ads across both.

Step by step setup

Go to Facebook and sign in

1. Open facebook.com.

2. Sign in to the specific Facebook account you want to run Meta ads from.

Create a new Facebook Page

1. From the left sidebar, click See more.

2. Scroll down and click Pages.

3.Click Create new page.

4. Choose to create a public Page (business, creator, or organization).

5. Click Next, then Get started.

6. Enter your Page name.

7. Optional: add a bio if you want.

8. Click Create Page.

Open Meta Business Suite

1. After the Page is created, look at the left sidebar and find Meta Business Suite.

2. Click Meta Business Suite.

Connect your Instagram account in Settings

1. In Meta Business Suite, go to Settings (bottom left of the sidebar).

2. Click the blue Add button in the top right.

3. Agree to the terms.4 Choose to add an Instagram account.

5. Fill in the required information and log in to Instagram.

6. When you are finished, return to Home.

Confirm everything is connected

1. Verify that both your Facebook Page and Instagram account show as connected.

2. At this point, you can run ads on both accounts.


Quick checklist

• You are signed into the correct Facebook account.

• A Facebook Page has been created.

• Meta Business Suite opens for that Page.

• Instagram account is added in Settings via the Add button.

• Facebook and Instagram both show connected on the Home screen.